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A multi-group analysis of structural invariance: an illustration using the technology acceptance model [An article from: Information & Management] | ![A multi-group analysis of structural invariance: an illustration using the technology acceptance model [An article from: Information & Management]](http://ecx.images-amazon.com/images/I/51X4Z6EY40L._SL500_.jpg)
| Authors: X. Deng, W.j. Doll, A.r. Hendrickson, J. Scazzero
Publisher: Elsevier
Category: Book
Buy New: $10.95
Format: Html
Media: Digital
ASIN: B000RR2VIU
Publication Date: July 1, 2005
Availability: Available for download now
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Product Description
This digital document is a journal article from Information & Management, published by Elsevier in 2005. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
Selecting the appropriate mix of functional and/or interface characteristics to achieve user acceptance has proven to be a more challenging and difficult decision than expected. While numerous studies have shown that the technology acceptance model (TAM) is useful for predicting acceptance, estimates of its structural weights are not consistent across studies. Using initial exposure data from 742 users of office suite applications (i.e., spreadsheet, database, word processing, and graphics), our research illustrated the use of multi-group analysis of structural invariance (MASI) to test differences in structural weights across population subgroups for latent variables in TAM. We argue that, for large sample studies containing latent variables, MASI may be a more appropriate test of differences for structural weights/regression coefficients than analysis of covariance. The managerial implications of the results in setting functionality and interface goals and allocating resources to continued development efforts are discussed.
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